Our Work - Packaging

We design packaging that is engaging and helps grow your brand. From pack design for new products to a complete rebrand, we provide packaging solutions for retailers and brand owners.


Chapman's Seafoods - Handmade Fish Cake Range

Catch Of The Day

Our brief was to create a new look for Chapman's Fish and Seafood products. Already a success story in their own right, the Chapman's brand has a loyal customer base. With the aim of extending this customer base, we introduced a new design style that focussed on key attributes of quality that set the Chapman's brand apart from the competition. Our starting point was to produce stunning photography that captures the appeal of the products. Using stylish graphic effects, we then created a strong brand styling that builds on the artisan and premium nature of the Chapman's brand.


FAB Creations - Small Animal & Wild Bird Food

Credibility For A Brand

We were asked by our client to create a brand identity and associated packaging for a range of animal feed bags, targeting the small animal and indoor bird markets. The Fab Creations brand was born which is characterised by a simple, clean and wholesome graphic style. The natural feel of this brand together with the natural colour palette and soft matt substrate used for the packaging conveys a message of credibility and authenticity. The window on the packs which gives consumers visibility of the product also reflects this strong message. This cost effective solution uses a generic bag with individual labels applied to denote individual products in the range.


King Asia Foods - One Pot

Small But Perfectly Formed

We created a strong identity for the One Pot brand, by using a bold statements of colour and punchy graphics to achieve maximum freezer stand out with impact. Whitebox designed this range of microwavable meals that target the 'value for money' market. The One Pot branded Packs currently retail in national discount freezer chains.


Honeyfield's - Wild Bird Food

High Flying Sales

This exciting brief was unique, in that the Wild Bird Food products were grown on Conservation Grade Farms by farmers who practice nature friendly farming practices, to reverse the loss of our much loved wildlife and their natural habitats. The Honeyfield’s brand was born, telling the story and communicating the providence and integrity of the offer.

We captured the essence of the values and culture of both the brand owners and the Conversvation Grade accreditation. A range of Packs for Honeyfield’s Wild Bird Food and Wild Bird Treats following the established theme, were launched into independent garden centres and pet food stores. The Honeyfield’s story is one of great success, with excellent customer feedback and sales forecasts continuing to exceed all predictions.


Zeina Foods - Snacking Nuts

Shaking Up The Snacking Market

We used engaging imagery, tailored typography and vibrant colours across this range of Packs to give the Zeina Delicious brand strong shelf presence. Backed by extensive Focus Group Research, carried out by our in-house market research team, the Zeina Delicious branded Packs were perceived to be superior to the brand leaders. A full campaign backed with an online website and advertising has supported this recent brand launch. Zeina Delicious has already achieved listings with Gourmet and Fine Food retailers.


Marriage's Special Feeds - Bulk Bags

A Wholesome Solution

Marriage’s asked us to design a range of Packs for bulk animal feeds. A series of hand drawn illustrations became the starting point for producing a range of bulk feed Packs that would stand apart from the competition. The unique style, defined by the clean natural graphics and colours together with the authentic matt feel of the printed Packs, define the integrity of the products and the company ethos.


Weight Watchers - Cooked Meats Range

An Iconic Brand Gets Meatier

Through a brand license agreement with Weight Watchers, the 14th largest grocery brand in the UK, we designed Packs for a range of cooked meats. Using creative photographic product imagery and adhering to Weight Watchers brand guidelines, the range of Weight Watchers Packs have maximum standout and achieved significant sales revenue.